Criteria
Marketing Agency
Pactus
(Sales agency)
Main goal
Generate visibility, attraction, and leads
Close the deal — turn interest into a paying client
Where their work ends
When someone shows interest (a lead, a message)
When the prospect signs and pays
How success is measured
Reach, engagement, number of leads
Closed sales, revenue generated
Who executes the sale
The business itself
Pactus itself, with specialists dedicated to prospecting and closing
“A marketing agency gets you people who see you. Pactus gets you people who buy from you.”